Travelers passing through Singapore’s Changi Airport will find the BOSS House Bali pop-up next to the newly reopened BOSS store.
By Michael Hartmann. Photos by Hugo Boss. May 5, 2024.
Here, a full sensory experience of the BOSS lifestyle awaits, with a host of innovative and interactive activities to boot. In addition to discovering the summer assortment of BOSS menswear, you can get a taste of the Bali experience.
You can experiment with the innovative technology of the Magic Mirror, virtually trying on different styles from the Spring/Summer 2024 collection.
“Style is not about following the rules. It’s about rewriting them.” -Unknown.
There’s more. Discover BOSS The Collection, a fragrance wardrobe with 12 distinct scents designed as a dress code for any occasion.
“A good fragrance is really a powerful cocktail of memories and emotion.” -Jeffrey Stepakoff.
Start your adventure at Terminal 3, Departure Transit Hall (now til 9 May 2024).
Related story: THE BOLD AND NEW HUGO WORLD
BOSS:
HUGO:
Changi Airport: