HUGO Introduces Next-Level Tailoring For A New Generation.
By Michael Hartmann. March 28, 2025.
In its Spring/Summer 2025 global brand campaign, HUGO flips the script on tailoring.
Jean Carlo Leon, a youthful maverick, navigates a series of red rooms. The styling of his sharply cut suit evolves from classic and timeless, to offbeat and inspired, combined with a snug tank top, a chunky leather boot, a boldly printed short-sleeved shirt, and tailored shorts.
His looks are inspired by the concept of The GO Suit: a new, very HUGO approach to building a go-to tailored wardrobe for every aesthetic and occasion.
You can find the link to BOSS’ online store below.
This is Jean Carlo Leon:
The HUGO Spring/Summer 2025 collection will be available to shop in HUGO stores worldwide, from wholesale partners, and online at hugo.com.
Explore the collection: HUGO Online Store.
Related: BOSS launches its ONE Bodywear collection.
HUGO:
About HUGO: HUGO, the younger of the two HUGO BOSS brands, provides a platform for self-expression and an authentic way of dressing. Globally engaged and culturally fluent, the brand crafts clothes with individuality and attitude for those who dare to break with convention; those who set trends rather than follow them.